Saturday, August 1, 2009

ESPN TV Deal

ESPN also won the rights to air Premier League matches in Ireland, and combined with Sky to secure the rights to 30 Scottish Premier League games a season.

ESPN is selling subscriptions through Sky for $15 to $20, depending on the deal.

Sky Sports, controlled by News Corp., retains the bulk of Premier League rights in Britain through 2012-13, including 92 games in the coming season and 115 a season over the next three. Sky's latest three-year deal is reportedly worth more than $1.6 billion.

ESPN, which had made previous Premier League bids, did not disclose how much it paid for the rights it obtained, though British news reports estimated the fee at $147 million for the first season and $260 million for the following three.

More than $8.2 billion has been poured into the topflight game by TV companies since the formation of the Premier League in 1992, income that has helped attract some of the world's highest-profile stars to England.

The Premier League, which collectively sells the TV rights and shares the revenue among the 20 clubs, was impressed with ESPN's track record.

"They have a formidable worldwide reputation and experience in sports,'' Premier League chief executive Richard Scudamore said.

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